Charles Blain - Charles Blain

11

Apr

Meta Attribution Change Broke Your Baseline

Meta removed 7-day and 28-day view-through attribution windows from its Ads Insights API on January 12, 2026. Any cross-platform baseline comparison crossing that date needs recalibration to 1-day view data only.

11 Apr 2026

4 min read

11

Apr

The Ads-to-GA4 Gap's Hidden Bidding Cost

The ads-to-GA4 gap degrades Smart Bidding performance — every unmeasured click is a missing conversion signal.

11 Apr 2026

3 min read

10

Apr

Why GA4 Data Always Lies

* GA4 data accuracy degrades across four compounding layers: browser blocking, consent gaps, thresholding, and sampling * Each layer multiplies the previous

10 Apr 2026

4 min read