Leading Through Questions
Most leaders think they need all the answers.
They're wrong.
The best leaders know their power lies in
Numbers vs Stories
The best insights hide between the data points
Data tells a story, but not the whole story.
True pattern recognition
The Speed of Being Wrong
The fastest decision makers expect to be wrong. They build systems to detect and correct.
Speed doesn't come
The Elastic Truth
In digital marketing, explanations wobble all the time.
"Our metrics are down because of the algorithm change."
"
The Shadow Message
Your "metadata" speak louder than your words—especially in how you communicate.
Every message you send has two
The Curiosity Arbitrage
The most powerful business advantage comes from the gap between what feels like play to you and what looks like
The Handoff Myth
Your company has departments.
Marketing. Sales. Operations.
Each with its own goals. Its own metrics. Its own leaders.
But here&
Ask About the Weather
Great questions don't always sound important.
Why do the best salespeople ask about the weather?
It seems random.
Reading Below The Line
The biggest breakthroughs often hide in the smallest footnotes.
Most of us skip them.
Those tiny superscripts and mini text
The Base Case Mindset
Big problems. Big solutions. The instinct is wrong.
Complexity is a drug. We reach for it because simple feels too