The Trust-First Performance Loop
We've been telling ourselves a story about how agencies succeed:
"Deliver results first, earn trust second."
The Third Ear Principle
In 1962, during the Cuban Missile Crisis, Soviet submarine B-59 was ready to launch a nuclear torpedo. The standing order
Stop Fixing, Start Refactoring
We call it "organizational baggage" and tell people to leave it at the door.
But that's
The Title Trap
Highest-paid person speaks first. Everyone nods. Best ideas stay silent.
HiPPO culture. And it's killing your best thinking.
The Question Greenhouse
With Deepseek R1, OpenAi 03 and Claude 3.7, we see the emergence of reasoners, AI capable of deep research.
Perfect Code, Imperfect Reality
I watched my colleague build a Google Apps Script to automate our audits.
Hours of perfect AI code generation... promises
The Recognition Revolution
We've been thinking about learning all wrong.
Traditional learning optimizes for retention:
Memorize → Review → Test → Repeat
A closed
The Echo Chamber's Lullaby
I recently noticed something unsettling about my reading habits.
I couldn't remember the last time I strongly disagreed
The Lighthouse Strategy
The lighthouse keeper adjusted the beam's direction by three degrees west.
Night after night, he did this to
The Overthinking Tax
We blame our burnout on long hours and endless tasks.
But that's not what drains us most.
The