Cheap Capability, Expensive Judgment

When everything becomes cheap, something becomes expensive.

This is how scarcity migrates.

When manufacturing became cheap, design became expensive. When distribution became cheap, attention became expensive. When storage became cheap, curation became expensive.

When AI made capability cheap, judgment became expensive.

You can now generate analysis, research, code, content, and recommendations for pennies.

What you can't generate for pennies is knowing which analysis matters, which code to ship, which recommendation to bet on.

Capability is abundant. Judgment is scarce.

And markets pay for scarcity, not abundance.

The consultant who could produce forty slides used to be valuable. Now anyone can produce forty slides before breakfast.

The consultant who can look at forty slides and say "this one matters, here's why, and here's how we implement it" just got more valuable.

The bottleneck moved from production to evaluation.

From generating options to choosing direction.

From creating analysis to building conviction.

From producing insights to knowing what matters.

If you're still selling capability, you're competing with something that costs pennies.

If you can sell judgment, you're competing with scarcity.

And scarcity is where value lives.