Insight to Outcome

I used to think the insight was the hard part.

Turns out, insight is the easy part now. The cheap part. The part AI does before breakfast.

You've seen the pattern. Brilliant strategy deck lands. Airtight logic. Crisp recommendations. "Expand into enterprise. Fix the pricing model. Rebuild the infrastructure."

Six months later: "We're still aligning stakeholders."

The insight didn't fail. The bridge to outcome never got built.

The gap between insight and outcome is where careers are made or abandoned. Not because the ideas are wrong. Because nobody stays for the ugly middle.

The ugly middle is convincing the CFO when the data is ambiguous. It's sequencing the rollout so early wins arrive before the skeptics mobilize. It's sitting in the room when the first implementation fails and saying "here's what we do now" instead of "well, the strategy was sound."

AI generates insights all day. It can't survive the ugly middle.

Insight is table stakes. Outcome is the moat.

The consultant who writes brilliant decks? Competing with a $20/month subscription.

The consultant who writes the deck, then navigates the politics, builds conviction through setbacks, sequences the proof points, and stays until the outcome lands?

Irreplaceable.

Stop selling insight generation. That market just collapsed.

Start selling insight to outcome.

That's the job now.