Latest

11
Jul

Colorblind Metrics

It's wild that we've been making the same mistake for years. Ancient Greek philosophers had a
1 min read
10
Jul

Intelligence Theater

Nassim Taleb bombed every strategic planning session. He said, "To outperform trial and error intellectually, you need at least
1 min read
09
Jul

The Juicero Effect

Here's a story that'll make you laugh and cry. Juicero raised $120 million to build a
1 min read
08
Jul

The Competence Illusion

Who’s actually in charge here? Simple question. Should have a simple answer. The pilot flies the plane. The CEO
1 min read
07
Jul

Manual Override

I've been in digital marketing since the early 2000s, and I've seen this movie before. (Spoiler
1 min read
04
Jul

Data Driven vs Data Inspired [Part 5 of 5]

Breaking Free Your team can escape. But not how you think. The answer isn't better data. It'
1 min read
03
Jul

Data Driven vs Data Inspired [Part 4 of 5]

Why Smart Teams Stay Stuck Smart teams choose data-driven thinking. Even when they know better. It's not because
1 min read
02
Jul

Data Driven vs Data Inspired [Part 3 of 5]

Being Data Inspired Data inspired is different. Let me show you. Data driven sees: "Sales dropped last month. Run
1 min read
01
Jul

The Momentum Engine

Why organizations slow down, and the physics of building faster systems The Company That Hired 14,000 People and Fired
10 min read
01
Jul

Data Driven vs Data Inspired [Part 2 of 5]

Analytics as Performance Theater Your team is sophisticated. They have dashboards. They track everything. But watch what they do. Sales
1 min read