01
Aug
The Purpose Switch
"Changing the system's purpose changes it immensely, even if all of the elements and interconnections remain unchanged.
1 min read
Latest
31
Jul
The Survivor Lens
During WWII, bombers returned riddled with bullet holes… wings, fuselage, tail. Military brass wanted to reinforce those spots.
Then, statistician
1 min read
30
Jul
The Messy Middle
Consider this: 95% of your marketing "leads" will never buy from you.
Not because you failed.
Because they
1 min read
29
Jul
What's Your Chocolate?
That client who keeps complaining about the same thing?
The miscommunication that happens every Tuesday?
The "glitch" in
1 min read
28
Jul
The User Conspiracy
In 1953, Rocket Chemical Company aimed to create a rust-prevention solvent for nuclear missiles.
The plan was simple.
The execution.
1 min read
25
Jul
The Motte and Bailey (Part 5 of 5)
You can't fix what you won't admit is broken.
Here's the uncomfortable truth: we&
1 min read
24
Jul
The Motte and Bailey (Part 4 of 5)
Every softened word is a diluted currency unit.
Your organization is experiencing hyperinflation.
"Strategic" means nothing when it
1 min read
23
Jul
The Motte and Bailey (Part 3 of 5)
Here's why both sides need the retreat:
Leaders need deniability. Teams need survival.
Your company is insane.
And
1 min read
22
Jul
The Motte and Bailey (Part 2 of 5)
"Psychological safety"?
Look closer. It's a blame culture wearing a Halloween mask.
Every meeting has invisible
1 min read
21
Jul
The Motte and Bailey (Part 1 of 5)
The Unnamed Pattern
There's a trick in every meeting.
Once you see it, you can't unsee
1 min read