Already Prompt Engineers
Every manager knows how to brief a contractor.
Goal. Resources. Timeline. Success criteria. Check-ins.
That's prompt engineering.
We&
The Blueprint Trap
McKinsey's 2019 study found 70% of large-scale transformations fail.
The pattern? They treated their change models like blueprints.
Strategic White Flags
Netflix spent millions building Qwikster in 2011. Separate website. New branding. Complete infrastructure.
23 days later?
Gone.
Reed Hastings published
Backwards Works Better
Ever notice how we explain everything before asking for what we want?
Amazon figured this out in 2004. They banned
The Belonging Purchase
We don't buy the thing. We buy what it says.
Fortnite players spent $9 billion on skins between
Intelligence Becomes Prison
Intelligence doesn't protect you from delusion.
It builds the prison walls around you, brick by brick.
Research from
