Manual Override
I've been in digital marketing since the early 2000s, and I've seen this movie before.
(Spoiler
Data Driven vs Data Inspired [Part 5 of 5]
Breaking Free
Your team can escape.
But not how you think.
The answer isn't better data. It'
Data Driven vs Data Inspired [Part 4 of 5]
Why Smart Teams Stay Stuck
Smart teams choose data-driven thinking.
Even when they know better.
It's not because
Data Driven vs Data Inspired [Part 3 of 5]
Being Data Inspired
Data inspired is different.
Let me show you.
Data driven sees: "Sales dropped last month. Run
The Momentum Engine
Why organizations slow down, and the physics of building faster systems
The Company That Hired 14,000 People and Fired
Data Driven vs Data Inspired [Part 2 of 5]
Analytics as Performance Theater
Your team is sophisticated. They have dashboards. They track everything.
But watch what they do.
Sales
Data Driven vs Data Inspired [Part 1 of 5]
The Data Driven Trap
Your team is underperforming.
It might be because you're too focused on data.
That
Context Collapse
Every email you send misses 90% of your meaning.
Tone, timing, and shared history are gone. Digital communication strips away
System Resistant
Chaos persists. Not because people are incompetent.
Because heroism feels good. The system rewards firefighters, not fire prevention.
It feels
Invisible Guardrails
Every organization struggles with ineffective procedures while wondering why smart people ignore "clear" instructions.
We've created