Movement Beats Analysis
That Stuck Feeling
We've all been there: when faced with a problem, we instinctively dig deeper. More analysis.
The Personalization Myth
"Just personalize the experience."
"Show returning visitors different content to boost conversions."
I used to believe
The Hidden Obvious
Everyone's searching for the next big insight.
The real superpower is seeing what’s already there.
Brian Chesky
The Shadow Strategy
Every organization has two strategies.
Picture two parallel realities:
In the boardroom, there's the polished, PowerPointed, perfect strategy
The Success Nobody Shares
What's the most successful AI implementation you've never heard about?
Chances are, it's not
Perfect Never Starts
I spent three years "preparing" to write a book without writing a page.
Not laziness, but fear.
The
Beyond the Cognitive Horizon
I felt it yesterday afternoon.
Three new AI updates were announced. Tools I'd never heard of. Breakthroughs that
The Trust-First Performance Loop
We've been telling ourselves a story about how agencies succeed:
"Deliver results first, earn trust second."
The Third Ear Principle
In 1962, during the Cuban Missile Crisis, Soviet submarine B-59 was ready to launch a nuclear torpedo. The standing order
Stop Fixing, Start Refactoring
We call it "organizational baggage" and tell people to leave it at the door.
But that's