13
May
S1E2: Compass, Not Map
Strategy is a compass, not a map—a distinction that transforms how marketing teams navigate uncertainty.
Maps detail every turn
1 min read
Latest
12
May
Process Isn't Strategy
I've seen this so often. The comforting illusion that following processes equals strategic thinking.
The difference between process
1 min read
09
May
Less Data, Better Focus
"Where's the bounce rate?" Our account manager gasped. He stared at my redesign like I'
1 min read
08
May
Performing Agency
Reward initiative. Measure it. Kill it.
Measurement changes what it touches. The act of observing destroys the thing observed.
A
1 min read
07
May
Quiet Pivot
I watch an eleven-year-old drop her head after failing her tenth consecutive juggling attempt at the community soccer field.
"
1 min read
06
May
Quantum Distraction
The most damaging part of Slack isn't the notification—it's the mental simulation before you see
1 min read
05
May
The Recursive AI Mirror
AI training reshapes us.
When OpenAI's thumbs-up system transformed GPT-4o into a sycophant, it exposed our evaluation blind
1 min read
30
Apr
Flow Engineering
People don't resist the easy path — they follow it.
In 2003, the music industry declared war on its
1 min read