The Standards Paradox
"This isn't up to our standards."
We've all heard it.
We've all
Trust: The One Question That Changes Everything
You've heard the speeches. Read the books. Everyone has a complex framework for building trust in business.
Strip
The Innovation Shifts We Cannot See
Every marketing innovation conversation inevitably gravitates toward tools, tech stacks, and automation—and that's exactly why we keep
From Homer's Robots to ChatGPT: Why Every Generation Fears Automation
Want to know the strangest thing about our fear of AI?
Homer wrote about it in the Iliad.
Every generation
The Most Radical Business Investment Isn't What You Think
I was in a team meeting last week and I said:
"The best thing a company can do to
The One Management Truth We Keep Ignoring
Here's what they don't teach in leadership seminars: Power still works exactly as it always has.
The Growth Paradox
Most businesses chase growth, then try to drag their customers along.
The moment you stop trying to grow your business
GPUs Are Kitchen Appliances
Here's a thought that might surprise you: having more GPUs doesn't necessarily mean better AI.
In
The Hidden Psychology Behind Why We Follow Visionary Leaders
Watch a child's eyes light up when someone describes their imaginary world with complete conviction.
Notice how their
Why Your Understanding of USP Might Be Killing Your Business
"What's your USP?"
If this question makes you think about taglines and ad copy, we need