13
Jan
The Tentative Trap
Brian Urlacher made mistakes.
Eight Pro Bowls. Four First-Team All-Pro selections. Hall of Fame. He still missed tackles. Still read
1 min read
Latest
12
Jan
The Pre-Suasion Question
"Do you consider yourself a helpful person?"
You said yes. Of course you did. Who says no to
1 min read
09
Jan
The Translation That Killed
Morton Thiokol's engineers said don't launch. They had the data. Cold temperatures. O-ring erosion. 53 degrees
1 min read
08
Jan
Congruence Over Control
Boeing's stated values: "Safety is at the core of who we are." Dennis Muilenburg, then-CEO, in
1 min read
07
Jan
The Flip Principles
How to find the counterintuitive lever hiding in plain sight.
You've always suspected the logical answer isn'
5 min read
07
Jan
The Learning Lag
You made a change on Monday. Something broke. But which change caused it?
By the time you saw the problem,
1 min read
06
Jan
The Vehicle System
Why the right message in the wrong sequence kills campaigns.
You've watched campaigns that should have worked.
The
3 min read
06
Jan
The Vanishing Middle
Ten years from now, consulting has two price points. Premium. And free.
You're not wrong to feel the
1 min read
05
Jan
No Authority Full Truth
Pixar's Braintrust has reviewed every film since Toy Story 2. Finding Nemo. The Incredibles. Inside Out. Coco. Each
1 min read
04
Jan
Truth Requires Safety
The all-hands: "We need candid feedback. Speak up if you see problems."
Feedback form arrives. Everyone fills it
1 min read