07
Jan
The Learning Lag
You made a change on Monday. Something broke. But which change caused it?
By the time you saw the problem,
1 min read
Latest
06
Jan
The Vehicle System
Why the right message in the wrong sequence kills campaigns.
You've watched campaigns that should have worked.
The
3 min read
06
Jan
The Vanishing Middle
Ten years from now, consulting has two price points. Premium. And free.
You're not wrong to feel the
1 min read
05
Jan
No Authority Full Truth
Pixar's Braintrust has reviewed every film since Toy Story 2. Finding Nemo. The Incredibles. Inside Out. Coco. Each
1 min read
04
Jan
Truth Requires Safety
The all-hands: "We need candid feedback. Speak up if you see problems."
Feedback form arrives. Everyone fills it
1 min read
02
Jan
The Learn Loop
Why obvious tests waste money and where breakthroughs hide.
You've watched teams argue over button colors for weeks.
5 min read
02
Jan
The Empathy Layer
Four layers that reveal what customers actually want.
You've always suspected demographics don't tell the real
4 min read
02
Jan
The Silent Alarm
You've seen this before.
Someone on the ground knows something is wrong. They report it. The report gets
1 min read
01
Jan
The Measurement Trap
April 2012. Wells Fargo's quarterly earnings call. CEO John Stumpf reads the number the analysts are waiting for.
10 min read
01
Jan
The Math That Kills Teams
In 1964, IBM bet everything on OS/360.
It would be the most ambitious software project ever attempted. One operating
1 min read