Latest

05
Jan

No Authority Full Truth

Pixar's Braintrust has reviewed every film since Toy Story 2. Finding Nemo. The Incredibles. Inside Out. Coco. Each
1 min read
04
Jan

Truth Requires Safety

The all-hands: "We need candid feedback. Speak up if you see problems." Feedback form arrives. Everyone fills it
1 min read
02
Jan

The Learn Loop

Why obvious tests waste money and where breakthroughs hide. You've watched teams argue over button colors for weeks.
5 min read
02
Jan

The Empathy Layer

Four layers that reveal what customers actually want. You've always suspected demographics don't tell the real
4 min read
02
Jan

The Silent Alarm

You've seen this before. Someone on the ground knows something is wrong. They report it. The report gets
1 min read
01
Jan

The Measurement Trap

April 2012. Wells Fargo's quarterly earnings call. CEO John Stumpf reads the number the analysts are waiting for.
10 min read
01
Jan

The Math That Kills Teams

In 1964, IBM bet everything on OS/360. It would be the most ambitious software project ever attempted. One operating
1 min read
31
Dec

Process Beats Power

In 2005, Garry Kasparov ran an experiment. The greatest chess player in history had lost to IBM's Deep
1 min read
30
Dec

Out-Skilled vs De-Skilled

On June 1, 2009, Air France Flight 447 fell out of the sky. The Airbus A330 had flown itself across
1 min read
29
Dec

The Squad Model Failed

Everyone copied the Spotify model. Squads. Tribes. Chapters. Guilds. The vocabulary spread through tech companies like a virus. Here'
1 min read