Scarcity Migrated Up

You used to be valuable because you could produce insights.

You'd spend a week analyzing data, reviewing research, connecting dots. You'd emerge with three PowerPoint slides that made everyone nod.

That work now takes forty minutes.

AI can generate forty insights in the time it used to take you to schedule the kickoff meeting.

The question isn't whether AI can generate insights. The question is: what happens when insights are free?

When scarcity disappears, value migrates.

It doesn't migrate to generating more insights faster.

It migrates to knowing which insight actually matters given your real constraints. To building conviction that a recommendation is right despite uncertainty. To navigating organizational politics so things actually get implemented.

You're not the person who produces the insight anymore.

You're the person who knows which insight matters, why it matters now, and how to make it real.

This is the shift from generator to navigator.

The generator creates options. The navigator chooses direction.

The generator optimizes for breadth. The navigator optimizes for precision under constraint.

The generator can be parallelized. The navigator requires judgment.

Intelligence generation became abundant. Intelligence navigation stayed scarce.

And scarcity is where value lives.

If you're still selling insight generation, you're competing with something that costs pennies per hour.

If you can deliver insight to outcome, you're newly irreplaceable.