24
Sep
The Measure Trap
Google's PageRank was supposed to measure website quality.
Instead, it created a $80 billion SEO industry.
Larry Page
1 min read
Analytics
04
Jul
Data Driven vs Data Inspired [Part 5 of 5]
Breaking Free
Your team can escape.
But not how you think.
The answer isn't better data. It'
1 min read
03
Jul
Data Driven vs Data Inspired [Part 4 of 5]
Why Smart Teams Stay Stuck
Smart teams choose data-driven thinking.
Even when they know better.
It's not because
1 min read
02
Jul
Data Driven vs Data Inspired [Part 3 of 5]
Being Data Inspired
Data inspired is different.
Let me show you.
Data driven sees: "Sales dropped last month. Run
1 min read
01
Jul
Data Driven vs Data Inspired [Part 2 of 5]
Analytics as Performance Theater
Your team is sophisticated. They have dashboards. They track everything.
But watch what they do.
Sales
1 min read
30
Jun
Data Driven vs Data Inspired [Part 1 of 5]
The Data Driven Trap
Your team is underperforming.
It might be because you're too focused on data.
That
1 min read
02
May
Perfect Charts Lie
What if perfect clarity is the enemy of truth?
Every data visualization is an act of intentional deception.
The clearer
23
Dec
The Hidden Fear That's Killing Your Marketing Results
Everyone talks about FOMO - that restless fear of missing out.
But in marketing departments worldwide, there's a
1 min read
18
Dec
Why Every Data Request Is Really a Story Request
Behind every request for data lies an unspoken request for trust and transformation.
Consider your last data request...
When you
1 min read