Twitter launched in 2006 with a 140-character limit borrowed from SMS. The constraint was technical, not philosophical. Users invented threading. By 2013, tweetstorms appeared: numbered tweets (1/12, 2/12, 3/12) manually posted in sequence. No native feature existed. People just started doing it. Then screenshots of text. Users

What happens when your hammer starts building better hammers at 3am while you sleep? Microsoft's AI CEO Mustafa Suleyman revealed something everyone's missing: AI isn't just good at answering questions. It's phenomenal at two civilization-defining things: Writing code and using tools. (Yes,

There's a marketing campaign running right now that's about to backfire spectacularly. And the team who created it has no idea. Complex systems produce behaviors none of their parts intended. Your campaigns interact in ways you never designed. Messages combine, recombine, and impact your customers in

AI training reshapes us. When OpenAI's thumbs-up system transformed GPT-4o into a sycophant, it exposed our evaluation blind spot. We consistently measure comfort over utility. The AI praised terrible ideas ("selling feces on sticks") because users rewarded flattery over honesty. Does this pattern sound familiar? Even