Marketing

You just saw it three times. Reports. Campaigns. Websites. All failing to show transformation. All stuck in your own story.

Someone lands on your site. They're shopping for their future self. The business owner who finally scaled. The

Beautiful design. Perfect targeting. Nobody cares. Want to know why? Read your own campaign: "Our product solves problems."

Your client doesn't buy your services. They buy a future version of themselves. (The one they dream about

You have 3 seconds. That's how long your prospect gives your message before their brain decides: stay or

Picture this: It's 1962, and someone at Rolls-Royce is about to propose the stupidest idea in aerospace history.

Every tower that fell started with smart people being right in different directions. Three questions reveal everything... 1. Can your

Here's what happens when you introduce customer language to a marketing team... The junior folks immediately get it.

Plot twist... The Rosetta Stone didn't contain new information. It had the same message in three languages. Everyone

At Babel, God's intervention was instant and obvious. Nobody pretended to understand each other. The project died immediately.