Trust isn't one thing. It's three things working together. Authenticity. You show up as your real self. Not performing. Not pretending. Logic. Your judgment makes sense. Your decisions track. People can follow your reasoning. Empathy. You actually care about their wellbeing. Not as strategy. As fact.

The false trade-off between speed and excellence exists because friction exists. Trust removes friction. But trust doesn't happen by accident. It doesn't emerge from hope. It doesn't arrive because you want it. Trust gets engineered. Systematically. Through specific steps in specific order. This is