STRATEGIC SYSTEMS

I used to think the insight was the hard part. Turns out, insight is the easy part now. The cheap

Good judgment isn't innate. It's calibrated. The difference between someone with good judgment and someone without

You have a brilliant strategy. The analysis is solid. The logic is airtight. The deck is polished. Then you present

Good judgment is knowing what matters. It's distinguishing signal from noise. Seeing second-order effects. Understanding when rules apply

2006. Steve Jobs approached Intel with an opportunity. Make the chips for a new product called the iPhone. Intel turned

2008. MySpace was the world's largest social network. 115 million users. Then Facebook overtook them in April. What

Everyone knows SpaceX fails fast. Blow up rockets. Learn. Iterate. What most don't know: How close it came

Sears had a vision. One company, unified mission, customer-centric culture. Eddie Lampert had a better idea. 2005. He restructured Sears

That quarterly strategy deck sitting in your shared drive? Beautiful vision. Market analysis. SWOT. Three-year roadmap with milestones. Can'

I've seen this so often. The comforting illusion that following processes equals strategic thinking. The difference between process