The Bounce Pattern

Someone lands on your site. They're shopping for their future self. The business owner who finally scaled. The marketer who hit their numbers. The founder who found product-market fit.

Three seconds later, they leave.

Why?

Look at your homepage:

"We've won 10 awards."

"We've grown 300%."

"We're industry leaders."

That's YOUR past.

YOUR growth story.

YOUR achievements.

They came looking for their tomorrow.

They found your yesterday.

Now look at pages that that tend to rank #1:

"Companies like yours become category leaders."

"Marketers here learn what's next."

"Founders transform their growth trajectory."

See the difference?

One shows where you've been.

One shows where they're going.

Google watches what happens next.

When visitors see themselves evolving, they stay. When they only see your trophy case, they leave.

Your site structure tells the story, if the visitor cannot see their future in that story…

…they bounce.

Google notices.

You don't rank.

Think about Amazon. They don't show their warehouse. They show your stuff arriving tomorrow.

Think about LinkedIn. They don't show their servers. They show your next opportunity.

Every click is someone seeking who they'll become.

Is your site a mirror showing their potential?

Or a monument to your past?

Check your homepage. Count sentences about your achievements. Count sentences about their transformation.

That ratio is why you don't convert.

People don't buy from successful companies.

They buy from companies that make THEM successful.

Show them their future.

Not your history.