The Gorilla Blindness

Multitasking is a lie we tell ourselves.

Harvard radiologists were asked to spot lung cancer in CT scans. They're experts—this is their daily work. But researchers snuck a gorilla into the images. It was 48 times larger than the tumors.

83% missed it.

Right now, your brain is doing this.

When you focus on one thing, everything else becomes invisible. But when you try to focus on everything, nothing gets the attention it deserves.

I used to think juggling fifteen priorities made me productive. Really, it just blinded me to what mattered.

You're not failing when you can't see everything at once. You're succeeding too hard at the wrong thing. The radiologists weren't broken—they were laser-focused on cancer and missed the gorilla.

Your mind works the same way. Each thought competes for the same mental spotlight. Worry about the presentation, track deadlines, and remember the client call.

The fix isn't seeing everything. It's choosing what to see clearly.

Writing eliminates background noise. Focus kills everything except what matters.

Your brain isn't broken. It's just pointing in too many directions.

What's your gorilla? The big opportunity you're missing because you're hunting for everything else?