The Hidden Obvious

Everyone's searching for the next big insight.

The real superpower is seeing what’s already there.

Brian Chesky noticed Airbnb listings with professional photos performed twice as well. That observation transformed a struggling startup into an empire.

While others see chaos, pattern-readers see possibility.

Instagram started as a cluttered app until founders noticed users cared about photos.

PayPal launched for Palm Pilots, but saw unexpected adoption on eBay.

The difference wasn't genius or luck — it was noticing.

Patterns are everywhere – in customer behaviors, operational bottlenecks, and technology shifts.

They're waiting for someone to notice.

What patterns are you walking past today?