The Tower Nobody Finished

Here's what they don't tell you about Babel...

Nobody woke up speaking Mandarin.

They had the same words. "Brick" meant structure to builders, speed to taskmasters, and burden to laborers. Same vocabulary. Different conversations. (Sound like your last team standup?)

Ancient Babylon's tower fell because they suddenly spoke different languages, causing a complete communication breakdown. Your team speaks the same language and still can't communicate. (Which is worse.)

Walk into any CMO's Monday meeting...

Building ROAS in performance marketing.

Brand's building awareness.

Content builds engagement.

Product marketing's building features.

Everyone's stacking bricks perfectly.

But toward what perfectly?

The thing is, when your team defines success five different ways, you get five successful presentations and zero happy CEOs. The board asks about revenue. Performance shows conversions. Brand shows sentiment. Content shows traffic.

Everyone's right.

(Everyone's wrong.)

The pattern is older than pyramids. Specialists get so good at their specialty that they forget the point. Ancient builders obsessed over brick quality while the tower tilted. Modern marketers obsess over channel metrics while customers drift to competitors.

What if "customer journey" isn't just another framework your CMO read about on LinkedIn?

What if it's the only language that doesn't need translation?

Tomorrow, we'll see why your "integrated marketing team" is five soloists pretending to be a band, and what happens when everyone admits it.

(Spoiler: The truth is harder than the problem.)