Too Simple?

Here's what happens when you introduce customer language to a marketing team...

The junior folks immediately get it.

The seniors start explaining why their metrics are customer metrics.

(They're not.)

Why? Because speaking customer means admitting you've been speaking something else.

Twenty years of expertise.

Twenty years of sophisticated frameworks.

Twenty years of building the wrong tower.

Watch this pattern in your next meeting. Suggest measuring customer progression instead of channel metrics. The resistance won't say "that's wrong."

It'll say "that's too simple."

As if customer clarity is somehow beneath us?

The philosophical trap... The further your marketing language drifts from customer reality, the more sophisticated it is.

You're not getting smarter.

You're getting more isolated.

Think about it...

When did "conversion rate optimization" become more important than "helping people decide"?

When did "attribution modeling" matter more than "knowing what convinced them"?

When did marketing become so complex that marketers can't explain it to customers?

(You know that moment when someone asks what you do and you can't explain it simply? That's your Babel moment.)

The hardest truth... Customer language isn't dumbing down.

It's climbing down from a tower that never reached heaven.

Tomorrow... Three questions to reveal if you're ascending or just adding floors.