Your Chaos, Their Tuesday

You mapped every touchpoint. Built the funnel. Tracked the metrics.

And customers still behave like chaos.

It's not your strategy. It's your vantage point.

You see 47 touchpoints. They see 3 decisions.

You see a complex journey. They see a quick errand.

What if the "messy middle" isn't messy at all?

What if it's just... shopping?

Your complexity is their routine.

The Google research team spent years studying this. They called it the "messy middle" because it looked chaotic from the data.

But when they watched actual customers, the behavior was almost boring. Browse, compare, decide. Sometimes fast, sometimes slow.

Nothing resembled the chaos the analytics suggested.

The mess wasn't in the journey. It was in the measurement.

The data knows something. It just doesn't know the same thing you know. That's why Context Collapse breaks so many strategies.

You're measuring from inside the system. They're passing through it.

Same reality, completely different experience.

Your chaos. Their Tuesday.

The data gap follows the same pattern as every other handoff failure. The Information Flow shows how to close it.