02
Feb
Walk or Optimize
Strategic optimization killed them.
The team with the strongest animals, full supplies, and adaptive planning froze to death 11 miles
1 min read
Charles Blain
01
Feb
The Perception Engine
Why obvious marketing fails and counterintuitive marketing wins.
Murder Your Thirst
In 2009, Mike Cessario attended the Vans Warped Tour.
7 min read
30
Jan
The Root Node
You simplified. You prioritized. You still didn't make progress.
It's not because you cut too little.
1 min read
29
Jan
Your Chaos, Their Tuesday
You mapped every touchpoint. Built the funnel. Tracked the metrics.
And customers still behave like chaos.
It's not
1 min read
28
Jan
The 58% Lie
Everyone claims they learn from experience.
Almost no one does.
Because experience without a record is just a story you
1 min read
27
Jan
One Button Won
You've watched the features pile up. More buttons. More options. More complexity.
And something in your gut said:
1 min read
26
Jan
The 5-Minute Ceiling
James Clear tells the story of a reader named Mitch who lost 100 pounds. His secret wasn't discipline.
1 min read
23
Jan
The Infrastructure Illusion
In 2006, only 26.7% of Kenyans had access to formal financial services. No banks in their villages. No branch
1 min read
22
Jan
The Living Hard Drive
For 50,000 years, Aboriginal Australians navigated a continent without maps, compasses, or GPS.
They used songs.
Songlines are oral
1 min read
21
Jan
The Label Problem
On May 24, 1976, nine French wine experts gathered in Paris for a blind tasting. They compared French wines against
1 min read