The Momentum Engine
Why organizations slow down, and the physics of building faster systems
The Company That Hired 14,000 People and Fired
Data Driven vs Data Inspired [Part 2 of 5]
Analytics as Performance Theater
Your team is sophisticated. They have dashboards. They track everything.
But watch what they do.
Sales
Data Driven vs Data Inspired [Part 1 of 5]
The Data Driven Trap
Your team is underperforming.
It might be because you're too focused on data.
That
Context Collapse
Every email you send misses 90% of your meaning.
Tone, timing, and shared history are gone. Digital communication strips away
System Resistant
Chaos persists. Not because people are incompetent.
Because heroism feels good. The system rewards firefighters, not fire prevention.
It feels
Invisible Guardrails
Every organization struggles with ineffective procedures while wondering why smart people ignore "clear" instructions.
We've created
Locked Perception
Once you choose a story about why something happened, you stop looking for other explanations.
...and miss the real problems
Frozen Lightning
Once you document a process, it's outdated—like trying to photograph lightning.
Documentation creates a false sense of
Judgment Bottleneck
AI writes code.
No-code builds apps.
Templates solve design.
The creative spark, that "what if" moment, has never
Small Teams Ship, Big Teams Sync
Team of 4: six communication paths. Team of 8: twenty-eight.
Adding people makes things exponentially harder. Not linearly. Exponentially.
We