When Roles Dissolve
This morning, in another client call, I notice something.
Some meetings feel like coffee with an old friend.
Others like
The Human Layer
I'm sitting down drafting an invitation letter to a few team members to join me on a journey
Between Metrics and Meaning
In a bullpen filled with SEO specialists and CRO experts, someone drops a question that halts every keyboard.
"Is
When We Become They
Individual clarity dissolves into collective maybe. You thought it was coordination failure.
It's not. It's a
The Handoff Moment
In the conference room this morning, I watched faces tighten as we discussed a client relationship at risk. The instinct
The Wrong Kind of Right
I'm watching her face tighten as we scroll through the campaign data. The conference room feels smaller with
Your Tribe is the Strategy
The spreadsheet showed everything that should have mattered in my daughter's college choice: rankings, financials, programs, outcomes.
But
The Assembly Line Lesson
"Faster workers." Everyone said that was the key to better production. Everyone was wrong.
Henry Ford watched his
Data Casts Shadows
Your team just added six new metrics to the weekly dashboard. Someone spent three days building it.
Now you can
The Table in the Room
In a famous scene from Men in Black, military candidates squeeze into tiny classroom chairs, struggling with oversized test papers.