Choosing Beats Thinking

You can now generate forty insights in an hour.

Competitive analysis across twelve dimensions. Customer sentiment patterns. Market adjacencies. Operational inefficiencies. Strategic vulnerabilities.

All legitimate insights. All theoretically useful.

And almost all worthless for what you need to do today.

When insight generation was expensive, the bottleneck was production.

You'd spend weeks getting three good observations. The constraint was scarcity.

Now the constraint is the opposite: abundance creates paralysis.

Forty insights don't give you forty times the clarity. They give you decision fatigue.

The skill isn't generation anymore.

It's curation.

Insight triage is knowing what to ignore.

Emergency rooms don't treat patients in the order they arrive. They treat them by urgency and impact.

The person with a sprained ankle waits while the cardiac arrest gets immediate attention.

Your insights need the same discipline.

Which insight matters given your actual budget? Which one aligns with decisions you can make this quarter? Which addresses the constraint that's blocking everything else?

Most insights fail this filter.

They're true but irrelevant. Interesting but not actionable. Valuable in theory, useless given your constraints.

Triage requires knowing what matters right now, not just what's true in general.

When you can generate infinite insights, the skill becomes ruthless prioritization.

The bottleneck moved from your ability to think to your ability to choose.