Quiet Signals Predict

Executives track conversions.

Analysts track the quiet stuff: hover time before clicks, scroll depth on pricing pages, return patterns before purchase.

The quiet signals predict. The loud ones report what already happened.

Netflix tracks "did you rewind that scene" more than "did you finish the episode." 

Rewind predicts retention better than completion.

Pattern: loudest metrics arrive last. Quietest ones see first.