25
Mar
Split Signal Problem
Stacking Smart Bidding, PMax, and AI Max on the same audience doesn't multiply learning.
It splits it.
Each
1 min read
Latest
16
Mar
Volume Dressed as Efficiency
Source: Mike Ryan / SMEC (Smarter Ecommerce), Search Engine Journal — link
Google's pitch for AI Max: 14% more conversions
1 min read
13
Mar
Soul Transfer
You have probably suspected that endorsements don't work the way people describe them.
In 1973, a small shoe
1 min read
12
Mar
Shared Context
You have probably tried to explain what you lost.
A few months before Daniel Kahneman died, Josh Wolfe sat at
1 min read