18
Apr
The Elastic Truth
In digital marketing, explanations wobble all the time.
"Our metrics are down because of the algorithm change."
"
1 min read
Latest
17
Apr
The Shadow Message
Your "metadata" speak louder than your words—especially in how you communicate.
Every message you send has two
1 min read
16
Apr
The Curiosity Arbitrage
The most powerful business advantage comes from the gap between what feels like play to you and what looks like
1 min read
15
Apr
The Handoff Myth
Your company has departments.
Marketing. Sales. Operations.
Each with its own goals. Its own metrics. Its own leaders.
But here&
1 min read
14
Apr
Ask About the Weather
Great questions don't always sound important.
Why do the best salespeople ask about the weather?
It seems random.
1 min read
11
Apr
Reading Below The Line
The biggest breakthroughs often hide in the smallest footnotes.
Most of us skip them.
Those tiny superscripts and mini text
1 min read
10
Apr
The Base Case Mindset
We always reach for complexity first.
When faced with big problems, we imagine we need equally big solutions.
But the
1 min read
09
Apr
The Real Reason I Write
Most people think writing makes you smarter.
They're wrong.
Writing makes you realize how dumb you are.
Every
1 min read
08
Apr
The Clarity Tax
We've convinced ourselves that talking is faster than writing.
It isn't.
Think about your last meeting:
1 min read
07
Apr
The Illusion of Clear Communication
You just finished a meeting. Everyone nodded in agreement.
Then the follow-up emails arrive, and your heart sinks.
Somehow, each