Your brain's most powerful function isn't thinking—it's listening to itself talk. I used

Our People think strategy is about finding the right position. But, so far... We've discovered that thinking emerges

We obsess over visible strategies. But Martin Heidegger noted that skilled carpenters make hammers vanish. It becomes "ready-to-hand"

I sat in a boardroom listening to colleagues define strategy. The answers surprised me. The definitions described process—plans, roadmaps,

Look at a child building with blocks. They don't write a strategy first. They don't separate

Seeing strategy as a garden rather than a blueprint creates sustainable competitive advantage. Strategy isn't something you finish—

When strategy leads and data follows, marketing decisions become both more principled and more practical. The relationship between strategy and

The most valuable strategic skill is knowing what to refuse, not what to pursue. The paradox of strategy is that

Strategy is a compass, not a map—a distinction that transforms how marketing teams navigate uncertainty. Maps detail every turn