The Competence Illusion
Who’s actually in charge here?
Simple question.
Should have a simple answer. The pilot flies the plane. The CEO
Manual Override
I've been in digital marketing since the early 2000s, and I've seen this movie before.
(Spoiler
The Momentum Engine
Why organizations slow down, and the physics of building faster systems
The Company That Hired 14,000 People and Fired
Context Collapse
Every email you send misses 90% of your meaning.
Tone, timing, and shared history are gone. Digital communication strips away
System Resistant
Chaos persists. Not because people are incompetent.
Because heroism feels good. The system rewards firefighters, not fire prevention.
It feels