Latest

10
Feb

Why Memes Outperform Targeting

Watch a schoolyard during recess when a new game sweeps through. One day it's handball. The next it&
1 min read
07
Feb

What Data Can't See

You're in a meeting. Something doesn't fit. While others see the data and nod, you sense
1 min read
06
Feb

The Airfoil Workday

The most valuable insights come from unexpected places. I watched my colleague draw a simple wing on the whiteboard. "
1 min read
05
Feb

The Walking Mind

Steve Jobs would hit a wall. A product decision, a design choice, something that wouldn't resolve through more
04
Feb

Invisible Norms

Groups don't see their own norms. Fish don't notice water. Teams don't feel their
03
Feb

Our People Know What to Do

Watch what happens when a manager steps away. The team doesn't collapse. They don't stop. They
31
Jan

Strategy Lives

Strategies don't fail because they're wrong. They fail because we treat them like monuments instead of
30
Jan

We Measure Our Mysteries

We Measure Our Mysteries Watch what a company measures. Not for the numbers. But for the questions that keep their
29
Jan

When Roles Dissolve

This morning, in another client call, I notice something. Some meetings feel like coffee with an old friend. Others like
1 min read
28
Jan

The Human Layer

I'm sitting down drafting an invitation letter to a few team members to join me on a journey
1 min read