Why Memes Outperform Targeting
Watch a schoolyard during recess when a new game sweeps through.
One day it's handball.
The next it&
What Data Can't See
You're in a meeting. Something doesn't fit. While others see the data and nod, you sense
The Airfoil Workday
The most valuable insights come from unexpected places.
I watched my colleague draw a simple wing on the whiteboard. "
The Walking Mind
Steve Jobs would hit a wall. A product decision, a design choice, something that wouldn't resolve through more
Invisible Norms
Groups don't see their own norms.
Fish don't notice water. Teams don't feel their
Our People Know What to Do
Watch what happens when a manager steps away.
The team doesn't collapse. They don't stop. They
Strategy Lives
Strategies don't fail because they're wrong.
They fail because we treat them like monuments instead of
We Measure Our Mysteries
We Measure Our Mysteries
Watch what a company measures.
Not for the numbers.
But for the questions that keep their
When Roles Dissolve
This morning, in another client call, I notice something.
Some meetings feel like coffee with an old friend.
Others like
The Human Layer
I'm sitting down drafting an invitation letter to a few team members to join me on a journey