27
Jan
Between Metrics and Meaning
In a bullpen filled with SEO specialists and CRO experts, someone drops a question that halts every keyboard.
"Is
1 min read
Latest
24
Jan
When We Become They
Individual clarity dissolves into collective maybe.
Not because we care less. But because we think more about what others might
23
Jan
The Handoff Moment
In the conference room this morning, I watched faces tighten as we discussed a client relationship at risk. The instinct
1 min read
22
Jan
The Wrong Kind of Right
I'm watching her face tighten as we scroll through the campaign data. The conference room feels smaller with
1 min read
21
Jan
Your Tribe is the Strategy
The spreadsheet showed everything that should have mattered in my daughter's college choice: rankings, financials, programs, outcomes.
But
1 min read
20
Jan
The Assembly Line Lesson
Henry Ford watched his skilled workers repeatedly walk back and forth, gathering parts for assembly. Everyone said faster workers were
1 min read
17
Jan
Data Casts Shadows
Your team just added six new metrics to the weekly dashboard. Someone spent three days building it.
Now you can
1 min read
16
Jan
The Table in the Room
In a famous scene from Men in Black, military candidates squeeze into tiny classroom chairs, struggling with oversized test papers.
1 min read
15
Jan
The Standards We Choose
You've heard it in boardrooms, delivered with that knowing half-smile: "The secret is to set low expectations.
1 min read
14
Jan
Mission Beats Permission
Yesterday, our dashboard redesign meeting crashed to a halt with seven words:
"What if they don't like
1 min read