Latest

11
Feb

The Smartest Fool

In April 1720, Isaac Newton sold his shares in the South Sea Company. He walked away with roughly £20,000
1 min read
10
Feb

The Fairway Signal

Wall Street spent the early 2000s building models. Quantitative systems processing millions of data points. Risk algorithms monitoring every basis
1 min read
09
Feb

Quality Is Love

Before Avedis Donabedian, there was no systematic way to know if a hospital was saving patients or killing them. He
1 min read
06
Feb

Execution, Not Selection

Someone told Seth Godin they were "waiting for a really good idea." His response: "A Broadway show
1 min read
05
Feb

Vocabulary Debt

You've noticed that AI "hallucination" debates go in circles. The word itself is the reason. When
1 min read
04
Feb

One Word, Three Things

Your CEO says "AI strategy." Your engineer says "AI can't do that." They'
1 min read
03
Feb

Logos Are Conversations

TOMS wasn't a charity. It was a status machine disguised as philanthropy. And the logo was the receipt.
1 min read
02
Feb

Walk or Optimize

Strategic optimization killed them. The team with the strongest animals, full supplies, and adaptive planning froze to death 11 miles
1 min read
01
Feb

The Perception Engine

Why obvious marketing fails and counterintuitive marketing wins. Murder Your Thirst In 2009, Mike Cessario attended the Vans Warped Tour.
7 min read
30
Jan

The Root Node

You simplified. You prioritized. You still didn't make progress. It's not because you cut too little.
1 min read