Clicks Don't Persuade
When marketing went digital, it made a promise. Measurable results.
No more faith-based budgets. Every dollar tracked. Every click counted.
Work Slop
In 1636, Dutch traders invented something elegant. Instead of buying tulip bulbs, you could buy windhandel.
Wind trade.
A formal,
The Fairway Signal
Wall Street spent the early 2000s building models. Quantitative systems processing millions of data points. Risk algorithms monitoring every basis
Quality Is Love
Before Avedis Donabedian, there was no systematic way to know if a hospital was saving patients or killing them.
He
The Measurement Trap
April 2012. Wells Fargo's quarterly earnings call. CEO John Stumpf reads the number the analysts are waiting for.
