INFORMATION FLOW

You mapped every touchpoint. Built the funnel. Tracked the metrics. And customers still behave like chaos. It's not

In 2006, only 26.7% of Kenyans had access to formal financial services. No banks in their villages. No branch

For 50,000 years, Aboriginal Australians navigated a continent without maps, compasses, or GPS. They used songs. Songlines are oral

On May 24, 1976, nine French wine experts gathered in Paris for a blind tasting. They compared French wines against

Dr. John Gottman can predict divorce with 90% accuracy by watching a couple argue for 15 minutes. He's

Before Auguste Escoffier, professional kitchens were chaos. Orders shouted into a void. No acknowledgment. No confirmation. Food emerged or didn&

2014... James Clear writes an article called "The Physics of Productivity." Nobody cares. It sits on his website.

Morton Thiokol's engineers said don't launch. They had the data. Cold temperatures. O-ring erosion. 53 degrees

Pixar's Braintrust has reviewed every film since Toy Story 2. Finding Nemo. The Incredibles. Inside Out. Coco. Each

You've seen this before. Someone on the ground knows something is wrong. They report it. The report gets