11
Aug
The Tower Nobody Finished
Here's what they don't tell you about Babel...
Nobody woke up speaking Mandarin.
They had the
1 min read
Marketing
31
Jul
The Survivor Lens
During WWII, bombers returned riddled with bullet holes… wings, fuselage, tail. Military brass wanted to reinforce those spots.
Then, statistician
1 min read
30
Jul
The Messy Middle
Consider this: 95% of your marketing "leads" will never buy from you.
Not because you failed.
Because they
1 min read
11
Jul
Colorblind Metrics
It's wild that we've been making the same mistake for years.
Ancient Greek philosophers had a
1 min read
07
Jul
Manual Override
I've been in digital marketing since the early 2000s, and I've seen this movie before.
(Spoiler
1 min read
04
Jul
Data Driven vs Data Inspired [Part 5 of 5]
Breaking Free
Your team can escape.
But not how you think.
The answer isn't better data. It'
1 min read
03
Jul
Data Driven vs Data Inspired [Part 4 of 5]
Why Smart Teams Stay Stuck
Smart teams choose data-driven thinking.
Even when they know better.
It's not because
1 min read
02
Jul
Data Driven vs Data Inspired [Part 3 of 5]
Being Data Inspired
Data inspired is different.
Let me show you.
Data driven sees: "Sales dropped last month. Run
1 min read
01
Jul
Data Driven vs Data Inspired [Part 2 of 5]
Analytics as Performance Theater
Your team is sophisticated. They have dashboards. They track everything.
But watch what they do.
Sales
1 min read
30
Jun
Data Driven vs Data Inspired [Part 1 of 5]
The Data Driven Trap
Your team is underperforming.
It might be because you're too focused on data.
That
1 min read