26
Mar
Three Parts or Nothing
Here's what AI Overviews actually do with your page: scan for entity, attribute, value, then move on if
1 min read
NOTE
25
Mar
Split Signal Problem
Stacking Smart Bidding, PMax, and AI Max on the same audience doesn't multiply learning.
It splits it.
Each
1 min read
24
Mar
The Citation Flywheel
Most businesses will lose 18% to 64% of organic traffic in 2026. That's Kaushik's projection.
The
1 min read
23
Mar
Someone Else's Map
Your topical map is probably someone else's.
Most people build them the same way: open Google, find competitors,
17
Mar
Rules Eat Context
Somewhere in your project there's a plain text file that your AI reads before it reads anything else.
1 min read