19
Feb
Agreement Theater
Every executive in your AI strategy meeting is nodding. None of them are talking about the same thing.
One means
1 min read
PERCEPTION ENGINE
11
Feb
The Smartest Fool
In April 1720, Isaac Newton sold his shares in the South Sea Company. He walked away with roughly £20,000
1 min read
05
Feb
Vocabulary Debt
You've noticed that AI "hallucination" debates go in circles. The word itself is the reason.
When
1 min read
01
Feb
The Perception Engine
Why obvious marketing fails and counterintuitive marketing wins.
Murder Your Thirst
In 2009, Mike Cessario attended the Vans Warped Tour.
7 min read
07
Jan
The Flip Principles
How to find the counterintuitive lever hiding in plain sight.
You've always suspected the logical answer isn'
5 min read
06
Jan
The Vehicle System
Why the right message in the wrong sequence kills campaigns.
You've watched campaigns that should have worked.
The
3 min read
02
Jan
The Learn Loop
Why obvious tests waste money and where breakthroughs hide.
You've watched teams argue over button colors for weeks.
5 min read
02
Jan
The Empathy Layer
Four layers that reveal what customers actually want.
You've always suspected demographics don't tell the real
4 min read