02
Mar
Territory Display
You've sat through a meeting where every idea was "welcomed" and nothing changed.
You walked out
1 min read
SHADOW STRATEGY
27
Feb
Force vs Feedback
Romania, 1966.
Ceausescu decided his country needed more people. He banned abortions for women under forty-five.
The birth rate doubled.
1 min read
26
Feb
I Prefer Blondes
How do you know you chose what you chose?
Petter Johansson showed subjects two photographs and asked which face they
1 min read
25
Feb
Four Floors of Pipe
Donella Meadows turned the hot faucet in an old London hotel. The water heater sat in the basement, four floors
1 min read
24
Feb
The Numbers Were Enough
In 1986, the US government required factories to report their toxic emissions publicly.
No new regulations. No fines. No mandated
1 min read
23
Feb
Dirty Dishes, Clean Excuses
Someone criticized you today. Before they finished the sentence, you had a rebuttal.
Not because you weighed their argument. Because
1 min read
16
Feb
The Pipe Reveal
You don't need to pick the winning AI model. The real shift already happened underneath.
Microsoft invested $13
1 min read
13
Feb
The Exit Option
The American homebuilding industry has a business model. Buy land. Sit on it. Pray the market holds. When it doesn&
1 min read
06
Feb
Execution, Not Selection
Someone told Seth Godin they were "waiting for a really good idea."
His response:
"A Broadway show
1 min read
03
Feb
Logos Are Conversations
TOMS wasn't a charity. It was a status machine disguised as philanthropy. And the logo was the receipt.
1 min read