SHADOW STRATEGY

08
Jan

Congruence Over Control

Boeing's stated values: "Safety is at the core of who we are." Dennis Muilenburg, then-CEO, in
1 min read
23
Dec

Two O'Clock Passed

May 10, 1996. Mount Everest. Everyone knew the rule. Turn around by 2pm. No exceptions. The mountain becomes unsurvivable after
1 min read
22
Dec

Twenty Boats Was Legal

The Titanic had 20 lifeboats. Capacity: 1,178 people. Passengers and crew: 2,224. Here's what most people
18
Dec

Everyone Had the Data

In 2002, the Oakland A's had the lowest payroll in baseball. They won 103 games. The story became
1 min read
16
Dec

Test Passed. Reactor Exploded.

April 26, 1986. Chernobyl. The operators were running a safety test. They were following procedures. The test required lowering reactor
1 min read
12
Dec

They ARE the Product

Your service can be flawless. Delivery on time. Specs met. Budget hit. And the client still leaves. Because they didn&
02
Dec

Why Faster Beats Better

Speed of learning beats quality of planning. The organization with the fastest loop wins. In 1950, the U.S. Air
4 min read
02
Dec

When Abundance Becomes Enemy

If you can't name what you're NOT doing, you don't have a strategy. You
3 min read
02
Dec

The Sincere Liar

The gap between what you say and what you do isn't hypocrisy. It's architecture. Jonathan Haidt
4 min read
02
Dec

The Doer's Advantage

What happens to this person if they're wrong? That question separates knowledge from opinion. In 2008, Wall Street
4 min read