The deck is perfect. And no one acts on it. You've seen this pattern. Clean recommendation lands. Logic is sound. Everyone nods. Then nothing happens. Not because the answer is wrong. Because hidden reasoning creates a terrible choice. When you can't see how someone thinks, you

You've heard this phrase in strategy meetings: "We should probably..." Probably expand. Probably pivot. Probably invest. Everyone nods. The logic sounds reasonable. But notice what's missing. No one says what happens if they're wrong. Recommendations without consequences are just opinions with confidence.

You've watched this happen. The person who "just knows" which customer requests matter. Who can feel when something needs escalation. Who somehow always makes the right call on the edge cases. Everyone routes hard decisions through them. Then they leave. And you realize: their judgment lived