The Growth Paradox

Most businesses chase growth, then try to drag their customers along.

The moment you stop trying to grow your business is often the moment it starts growing faster.

It sounds backwards. It is.

The most explosive growth comes when you flip the script—become obsessed with your customers' growth instead of your own.

Traditional business wisdom says focus on your profits, your metrics, your KPIs.

That's like trying to get fit by staring at the scale.

The real transformation happens when you focus on the process. In business, that process is your customers' success.

This isn't about better customer service or satisfaction scores. Those are lagging indicators—measuring what's already happened.

Instead, build your entire business model around one question:

"What would make our customers wildly successful?"

When you reframe this way, everything changes:

Instead of selling what you have, you create what they need
Instead of measuring your growth, you measure their progress
Instead of looking for more customers, you look for the right ones

The ones whose success naturally aligns with your capabilities.

Here's the paradox:

The more you focus on their success, the more your own success becomes inevitable.

It's not a strategy. It's a complete reversal of traditional business thinking.

And in today's interconnected world, it's the only sustainable path forward.

The question isn't "How can we grow?"

It's "Whose growth can we fuel?"