The Prompt Leader [Part 2 of 5]

Remember the promise from yesterday?

The best "prompt" isn't a prompt at all.

We've been confusing prompts with context.

They're not the same.

Not close.

A prompt is "Build a dashboard."

Context is the entire universe of understanding that enables intelligence.

Think of it this way...prompts are what you say. Context is everything your team needs to be brilliant.

In AI, we call it the "context engineering."

Bigger window, better tools, better data, smarter responses.

Not because the model improved, but because it can see, connect, and understand more.

Watch what happens when leaders discover this:

Small Context: "Q4 priority is customer retention. Questions?"

Result: Everyone nods. Nothing changes. Teams guess retention's meaning, ownership, and current importance.

Expanded Context: "We're losing 10 customers per month. Here's what each lost customer said, what saved accounts had in common, our current retention process, what's broken, and what good looks like."

Result: Teams stop guessing and start solving.

(See the difference? One assumes understanding. The other creates it.)

But here's what'll really twist your brain...

Even perfect context isn't enough.

There's a hidden force that governs everything, unknown to most leaders.

Why do some companies have cultures where everyone shares context, while others hoard information?

Why do identical instructions produce innovation at one company and compliance at another?

There's a hidden "system prompt" running your organization.

And you probably didn't write it.

Tomorrow, I'll show you what it is.

Part 3: "Your Team Is a Probability Engine"