04
Mar
The Wrong Proxy
Here's an exercise.
A company receives a million applications a year. It hires eight to ten thousand.
Only
1 min read
Latest
03
Mar
Clicks Don't Persuade
When marketing went digital, it made a promise. Measurable results.
No more faith-based budgets. Every dollar tracked. Every click counted.
1 min read
02
Mar
Territory Display
You've sat through a meeting where every idea was "welcomed" and nothing changed.
You walked out
1 min read
27
Feb
Force vs Feedback
Romania, 1966.
Ceausescu decided his country needed more people. He banned abortions for women under forty-five.
The birth rate doubled.
1 min read
26
Feb
I Prefer Blondes
How do you know you chose what you chose?
Petter Johansson showed subjects two photographs and asked which face they
1 min read
25
Feb
Four Floors of Pipe
Donella Meadows turned the hot faucet in an old London hotel. The water heater sat in the basement, four floors
1 min read
24
Feb
The Numbers Were Enough
In 1986, the US government required factories to report their toxic emissions publicly.
No new regulations. No fines. No mandated
1 min read
23
Feb
Dirty Dishes, Clean Excuses
Someone criticized you today. Before they finished the sentence, you had a rebuttal.
Not because you weighed their argument. Because
1 min read
20
Feb
The Taste Premium
AI can build your deck in 10 minutes. You already know this doesn't feel like an advantage.
Because
1 min read
19
Feb
Agreement Theater
Every executive in your AI strategy meeting is nodding. None of them are talking about the same thing.
One means
1 min read