About

I notice patterns most people feel but can't name.

The gap between what a company says and what it actually does. The moment an organization starts slowing down, not from laziness, but from physics. The reason a perfect dashboard can lead to a catastrophic decision.

I've spent twenty-plus years in marketing. Not the straight-line kind. I started in car sales, jumped into affiliate marketing when Google AdWords was still new and a little terrifying, and taught myself everything the job demanded. HTML. PHP. SQL. Python. SEO. Email. Paid media. CRO. Whatever the next problem required, I learned it.

That path took me through in-house, consulting, and agency roles. Along the way I found a strange sweet spot: the place where data and storytelling intersect. Where the numbers reveal one truth and the narrative reveals another, and the real insight lives in the tension between them.

That's what this site is about. Not advice. Not best practices. I'm trying to understand why things work the way they do, the mechanisms underneath, and write about them clearly enough that you can see them operating in your own world on Monday.

The Frameworks

I keep finding the same patterns everywhere I look:

• Hybrid Intelligence: what AI actually changes (and what it doesn't)
• Dashboard Blindness: why accurate data still leads to wrong decisions
• The Momentum Engine: why organizations slow down as they grow
• Shadow Strategy: the gap between what companies say and what they actually do
• The Perception Engine: how customers really make decisions
• The Information Flow: where strategy dies in the handoff

The longer pieces explore these in depth. The daily notes are observations. Moments where I catch a pattern in the wild and try to pin it down before it disappears.

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