S2E2: The Language of Strategy
I sat in a boardroom listening to colleagues define strategy.
The answers surprised me.
The definitions described process—plans, roadmaps,
S2E1: Unlearning Strategy
Look at a child building with blocks. They don't write a strategy first. They don't separate
S1E5: Strategy Gardens Grow
Seeing strategy as a garden rather than a blueprint creates sustainable competitive advantage.
Strategy isn't something you finish—
S1E4: Data Serves Strategy
When strategy leads and data follows, marketing decisions become both more principled and more practical.
The relationship between strategy and
S1E3: Strategic No's Win
The most valuable strategic skill is knowing what to refuse, not what to pursue.
The paradox of strategy is that
S1E2: Compass, Not Map
Strategy is a compass, not a map—a distinction that transforms how marketing teams navigate uncertainty.
Maps detail every turn
Process Isn't Strategy
I've seen this so often. The comforting illusion that following processes equals strategic thinking.
The difference between process
Less Data, Better Focus
"Where's the bounce rate?" Our account manager gasped. He stared at my redesign like I'
Performing Agency
Reward initiative. Measure it. Kill it.
Measurement changes what it touches. The act of observing destroys the thing observed.
A
Quiet Pivot
I watch an eleven-year-old drop her head after failing her tenth consecutive juggling attempt at the community soccer field.
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